What is an intentional business?
Intentional business is the intersection of focused energy, life’s work, passion, and purpose. We are all born with an inherent set of gifts, skills, and tendencies that make us brilliantly unique. Our life experiences sharpen, sculpt, and shape us to contribute to this world in a capacity only we can fill. On the journey of awakening and enlightened entrepreneurship, we can align our soul’s purpose and natural talents with the work we do and how we make a living.
The basic principles of an intentional business are as follows:
Self aware and soul led founders.
Recognition and respect for all human connections: customers, employees, and partners.
Alignment and embodiment of core values.
Clear vision and focused effort to achieve the vision.
Accountability and responsibility for all actions.
Belief that creative constraints are opportunities for solutions.
Commitment to the community or social cause to create a goodness loop.
Restoring what is taken to maintain balance and reciprocity.
At Redtail Creative, our mission is to help align branding, messaging, content, and all conversations with prospects, customers, employees, partners and the community at large. Our method of active listening and then reflecting back the highest and best version of the company and its founders, is a critical component of our process. This is then woven into a comprehensive strategy that maps specifically to achievement of business objectives and milestones.
Becoming an intentional business is a process of refinement. Impact brands who are as committed to delivering excellence and remarkable experiences as they are to increasing profit, will thrive. In fact, being intentional and creating goodness loops is good business. Here are some quick data points to showcase that the concepts of an intentional business have clear and meaningful value:
Nearly 88% of consumers say authenticity is important to the brands they like and support (Stackla, 2021).
Trust and building long lasting, meaningful relationships with customers is a necessity. 46% of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022).
Two-thirds (64 percent) of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue (Edelman, 2019).
77 percent of consumers buy from brands that share the same values as they do (Havas Group, 2019).
In a noisy, chaotic world when businesses are competing for mindshare and consumer attention, businesses with clear, focused intention have the energy required to cut through noise. Being intentional, and aligning effort with both consumer need and a clear mission, can create a meaningful connection and lasting relationships on the path to both profitability and brand loyalty.
Curious to learn more? Here are some great books to add to your reading list:
Conscious Capitalism by John Mackey
Team Human by Douglas Rushkoff
The Intentional Business by Molly McKinley
Are you a business owner who wants to be more intentional with your marketing? Schedule a free consultation call to discover if Redtail Creative is a fit for your brand.