the intentional business branding intensive
Our unique discovery process is unlike a typical branding workshop. Our approach unearths true brand alignment with the heart of your business and you as its leader.
Redtail Creative co-owners and managing partners Molly McKinley and Shelly Leslie lead you to alignment which creates a path to magnetizing your ideal clients. It’s like marketing magic.
A Path to Purpose and Prosperity
“The two days spent with Redtail were among the most transformative our company has had in years. We've been through branding and marketing exercises before, but none that truly cut to the core of not just our business model, but also who we want to be at our core. It's rare for a branding exercise to lead to revenue growth, but that's exactly what Molly and Shelly were able to achieve for us. A 100/100 experience, and I would recommend it to anyone looking to find a deeper connection with their consumers and refine how that is communicated, no matter the stage.”
Drew Fabrikant, Scout Founder | CEO
consulting, branding & marketing services
We work with social impact businesses, mission driven organizations, and visionary leaders who need help releasing their big ideas into the world.
our zones of genius
Redtail Creative is a Certified LGBTQ Business Enterprise® for purpose-driven businesses, specializing in brand strategy, brand identity, messaging, community marketing, graphic design, storytelling, and web development.
our ideal clients
We work with entrepreneurs, visionaries, diverse founders, charitable foundations, social enterprises, and aspiring intentional businesses to bring big ideas to life. Don’t be surprised to hear us talk about infusing heart, intuition and the law of attraction into your business.
Our recent work with social impact companies focused on accessible travel, disability advocacy, aging in place, the senior housing crisis, evolving the real estate industry, inspiring women in business, and building community.
creations + client collaborations
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Brand Intensive, Brand Identity, Web Design
The Red Threads Collective is a sacred community and alternative consultancy, founded by Debra Trappen for women who want to reshape their lives and businesses around being intentional.
Redtail Creative designed the brand and website. Our founder Molly McKinley serves on the Collective’s Council.
Creative Direction: Molly McKinley
Designer: Christie King
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![Alycia Anderson in wheelchair with Milo the dog]()
Podcast & Marketing
Alycia Anderson is a disabled motivational speaker advocating for inclusion.
Redtail Creative developed Pushing Forward with Alycia | A Disability Podcast strategy and show format, designed the cover art and produces the show. The podcast has reached audiences all over the world and is the main driver of new traffic to the Client’s website.
Creative Direction & Marketing Strategy: Shelly Leslie
Digital Strategy | SEO | Podcast Editor: Wendy Gatlin
Cover Art Design: Beth Brant
Social Media Graphics: Lonnie King
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![Photo of The INth Degree Book cover]()
Author Brand, Website & Book
The INth Degree is a spark of motivation, a truly positive blueprint for creating your life and your business around JOY.
Redtail Creative designed Tiffany McQuaid’s author brand strategy, marketing, website, PR, social media, and produced her first book with co-author Bruce Littlefield.
Creative Strategy | PR: Molly McKinley
Designers: Beth Brant, Lonnie King
Book Editor: Alicia Smith
Website Developer: Sam Amin
Digital Strategy: Wendy Gatlin
Social Media: Marci James
Audiobook: Cliff Bumgardner, Shelly Leslie
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![Photo of Gratitude tea from intentionaliteas dot com.]()
Intentional Business Creation
Intentionaliteas.com is a purpose driven business featuring custom designed loose leaf herbal teas built around intentions. From supporting women-owned and minority businesses, using only the highest quality ingredients, and being purposeful about sustainability and re-use, every aspect of this business was created with purpose on purpose. Featured blends: Prosperitea, Equalitea, Gratitude, Love, and Peace Tea.
Redtail Creative dreamed it, designed it, built it, and released it to the world.
Vision | Writer: Molly McKinley
Designer: Beth Brant
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![Three older women sit together outside laughing and enjoying fellowship.]()
Brand Intensive, Landing Page & Survey
The Ageless Home is a new solution to the senior housing crisis. Our Intentional Branding Intensive crystalized the idea and the landing page is proving viability for investors.
Creative Vision: Molly McKinley, Shelly Leslie
Messaging: Alicia Smith
Design: Lonnie King
Web developer: Sam Amin
SEO: Wendy Gatin
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![book cover of The Intentional Business written by Molly McKinley]()
Book Writing & Publishing
The Intentional Business is a how-to book on creating a path to purpose and prosperity by being intentional. Whether you’re just starting or a seasoned business owner, there’s something here for you. SECOND EDITION COMING SOON!
Redtail Creative authored, branded, illustrated, printed the book and designed the website.
Author: Molly McKinley
Book Layout | Design: Beth Brant
Cover Art: Tory Elena
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![Logo for ENRG Realty brand]()
Brand Intensive, Brand Identity, Website
ENRG.realty is a change agent in real estate. Bringing the industry back to its service roots through integrity and a culture of belonging. Positive change takes positive energy, which is the genesis of this electric brand.
Redtail Creative created the brand identity, messaging, website, and digital strategy for launch.
Brand Strategy | Messaging: Molly McKinley, Shelly Leslie
Creative direction | Design: Dave Alsobrooks
Web development: Sam Amin
Digital strategy: Wendy Gatlin
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![Alpha-gal Living website front page]()
Brand Identity & Landing Page
Alpha-gal Living is a new hub of trusted resources and information for Alpha-gal Syndrome (AGS) patients, caregivers, and healthcare providers. Presented by Tick-Borne Conditions United.
Redtail Creative designed the brand identity and landing page to announce this new resource.
Creative Strategy: Shelly Leslie
Vision | Writer: Alicia Smith
Designer: Lonnie King
Web Developer: Sam Amin
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![A Mom and her two sons in their wheelchairs enjoying vacation in a jungle like setting.]()
Earned Media
We are proud to work with a social impact organization like Becoming rentABLE, the accessible short-term rental expert and the only company to offer accessibility assessments and certifications designating accessible properties.
This is an inclusivity breakthrough for people with disabilities who want access to short-term rentals. Vacation now really IS possible for everyone!
Redtail Creative generated nearly 500,000 new impressions through media coverage, a magazine feature and podcast appearance.
PR: Shelly Leslie, Molly McKinley
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![Collage of images representing the 25V brand, logo, t-shirt, founders, custom gift box]()
Brand Creation
25V Fund creates opportunity for diverse founders and entrepreneurs. Investing in real estate, property, and financial technology, with a dedication to funding early stage companies.
Retail Creative created the brand, gift boxes for investors, and on site materials for 25V’s pitch competition.
Brand | Strategy | Messaging: Molly McKinley
Designer: Beth Brant
how can we help?
Redtail Creative specializes in consulting and creative services. You get a custom-curated team of inspired, intuitive, insightful creatives helping you evolve your goals into powerful, intentional marketing that will manifest your ideal customers.
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We recommend you start here! It’s foundational to the work we do in helping you align your brand and market your business with purpose.
We offer a one or two day customized brand intensive with the managing partners of Redtail Creative.
It’s unlike any other brand intensive. We use archetypes, intuitive listening, and the power of intention to create a very unique experience.
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Strategy before tactics, messaging before marketing and data to drive decisions!
If you’re doing a lot of things to market your small business or non-profit and need to know what’s working, we can help.
We will do an audit of your web analytics, make quick recommendations for brand alignment, and give you next right actions to create results where you want them.
Our consulting package includes the audit and three months of personalized marketing guidance from Molly or Shelly. Use our combined 50 years of experience to move your business.
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Branding is the external representation of the heart of your business. Your logo and web site breathe life into the idea, give the business an official beat, and puts a stake in the ground about who you are and why you exist.
Whatever the personality of your brand, our world class design team will create brand imagery that differentiates you and showcases the heart of your business.
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Content strategy and content marketing should be aligned with the brand values and categorized into content pillars. These pillars represent the core ideas which form the foundation of your brand.
We help you design strategy, powerful storytelling, videos, and education around your brand pillars to tell your story in a unique and engaging way.
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Get your big ideas into the world, and expand the reach and monetization of your brand through online courses and podcasts.
We have a custom team to help you dream it up, design it, and launch it.
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Nurture marketing is finding natural, authentic flow to stay connected with your customers, and those who support your businesses. When you over or under communicate, you lose the balance needed to create loyalty and longevity.
Nurture marketing is all about identifying customer milestones, and creating memorable moments throughout their journey with you.
We design ways to help you celebrate your customer as a critical component of your business.
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Goodness loops are created so your business can give back to the local community, to partners, to employees. Generosity and joy help to raise our vibration, so it’s important to incorporate goodness into our business strategies. We love to create loyalty by delivering surprising and delightful experiences that create remarkable moments for the people you care most about.
humble love from our clients…
"Working with Redtail Creative through their Brand Intensive Workshop was a game-changer for me and the new brand I wanted to launch. The personalized consultation revealed the sacred essence of what I wanted my brand to represent while highlighting what I wanted to avoid. Through a meticulous process of blending visuals, words, and thought-provoking questions, I found myself inspired and invigorated with a clear vision for my brand's identity. I wholeheartedly recommend the Redtail Creatives team to anyone seeking to define, refine, understand, or elevate their brand presence.”
— Debra Trappen, Founder Red Threads Collective
“Redtail did an amazing job for us! Shelly put together the perfect creative team with the skills to tell the story of our nonprofit’s unique niche, and they worked seamlessly across multiple time zones to meet a tight timeline. Highly recommend!”
— Jennifer Platt, DrPH, Co-Founder Tick-Borne Conditions United
“Redtail Creative is perfectly aligned with our mission to support diverse founders. Their depth of real estate tech knowledge is unmatched in our industry. They truly understand how to create meaningful connections as we launch our new venture fund."
— Maximillian Diez, Founder 25V Diversity Fund
let’s be intentional together.
Intentional marketing is more than a trend, it’s the path to manifesting meaningful, long-term connections with your ideal customers. At Redtail Creative, it's what we do!