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    <loc>https://www.redtailcreative.com/articles</loc>
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    <lastmod>2026-03-12</lastmod>
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    <loc>https://www.redtailcreative.com/articles/mmolly-mckinley-named-to-inmans-2026-marketing-all-stars-list</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
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      <image:title>articles - Molly McKinley, Named To Inman’s 2026 Marketing All-Stars List&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Molly McKinley is a four-time Inman Marketing All-Star and founder of Redtail Creative, a PR and go-to-market strategy consultancy specializing in PropTech and real estate technology.</image:caption>
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  <url>
    <loc>https://www.redtailcreative.com/articles/choosing-peace-focus-mindfulness-ai-attention</loc>
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    <lastmod>2026-01-26</lastmod>
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      <image:title>articles - Choosing Peace in a World of Distraction: What Buddhist Monks  Taught Me About AI, Attention, and the Future of Human Potential - "Today is going to be my peaceful day."</image:title>
      <image:caption>Buddhist monks on a Walk for Peace pilgrimage through North Carolina, demonstrating mindful walking meditation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/the-trust-economy-is-here-purpose-driven-businesses-are-positioned-to-win</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
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      <image:title>articles - The Trust Economy Is Here. Purpose-Driven Businesses Are Positioned to Win. - “Customers have become remarkably skilled at detecting the gap between stated values and lived values</image:title>
      <image:caption>Small businesses build trust through relationships and personalized service.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/when-business-class-becomes-a-living-room-how-sacred-leadership-is-reshaping-entrepreneurship-education</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:title>articles - When Business Class Becomes a Living Room: How Sacred Leadership Is Reshaping Entrepreneurship Education - Make it stand out</image:title>
      <image:caption>Molly McKinley (Left) and Debra Trappen enjoy a laugh together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/building-the-business-you-dont-want-to-sell-wisdom-from-stacie-staub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/2a61040d-ee17-4b9b-bd0c-a9cf040b55ab/Stacie-Staub_2J6A0925-Edit_SQR_Web.jpg</image:loc>
      <image:title>articles - Building the Business You Don't Want to Sell: Wisdom from Stacie Staub - "No one's going to work as hard as you do. No one's going to care as much about the business. The only person I trust to partner with now is Madie."</image:title>
      <image:caption>Stacie Staub, co-founder of West + Main Homes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/ai-changes-this-week-that-affect-your-real-estate-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/0f3dcccf-6c35-41c2-b1b6-3aa66c31f0aa/ai+learning+community</image:loc>
      <image:title>articles - AI Changes That Affect Your Real Estate Business</image:title>
      <image:caption>“AI systems are prioritizing authoritative, verifiable sources while consolidating user experiences into platform ecosystems. Real estate professionals who understand this shift and adapt their authority-building strategies accordingly will compound their visibility over time. Those who don't will gradually become less visible in the places where clients begin their search.”</image:caption>
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  <url>
    <loc>https://www.redtailcreative.com/articles/the-power-of-resonance-why-good-vibes-are-essential-for-business-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/bf9a35dd-5dda-4254-ae5d-caf300ef61b4/grepbeat+college+nigh.jpg</image:loc>
      <image:title>articles - The Power of Resonance: Why 'Good Vibes' Are Essential for Business Success - “What I witnessed at the Grepbeat College Night event was the power of intentional community building. “</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/ethical-ai-collaboration-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/fd6045c6-f390-4a79-8af6-a0a0e8c1f5e3/truthcompass.jpg</image:loc>
      <image:title>articles - The Truth-Compass Approach: A Framework for Ethical AI Collaboration - “Through my conversation with Claude, we discovered what we're calling "Truth-Compass Collaboration"—a framework for working with AI that maintains human agency, spiritual discernment, and ethical integrity while leveraging AI's genuine strengths.”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/when-vulnerability-meets-vision-what-im-learning-from-opening-my-classroom-to-raw-entrepreneurial-truth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/19ed607a-1e4b-44da-932a-f5ef25bcc848/IMG_4365.jpeg</image:loc>
      <image:title>articles - When Vulnerability Meets Vision: What I'm Learning from Opening My Classroom to Raw Entrepreneurial Truth - Make it stand out</image:title>
      <image:caption>The Fall 2025 Meredith College Venture Launch Course with Mentor, Charlynda Scales</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/beyond-the-mls-your-complete-guide-to-real-estate-seo-aeo-and-geo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/687917cb-9e0d-40a9-b74d-66e1f21489e6/ai-overviews-2_Web.png</image:loc>
      <image:title>articles - Beyond the MLS: Your Complete Guide to Real Estate SEO, AEO, and GEO - Make it stand out</image:title>
      <image:caption>Source: https://www.webfx.com/blog/seo/where-and-why-google-ai-overviews-appear-2-3m-keywords-study/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/the-great-integration-consciousness-technology-and-the-future-of-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/3ca920bd-28a6-4d4f-9268-39dcf112562a/iStock-1219730375.jpg</image:loc>
      <image:title>articles - The Great Integration: Consciousness, Technology, and the Future of Leadership - Make it stand out</image:title>
      <image:caption>AI and consciousness integration in modern workplace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/schema-markup-implementation-guide-for-real-estate-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/advanced-ai-authority-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/ai-marketing-strategy-for-real-estate-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/1752775496839-SZQJ8JDRLK20EC42AMVY/3+layers+of+real+estate+marketing.jpg</image:loc>
      <image:title>articles - The Three-Layer Strategy That Is Transforming Real Estate Marketing</image:title>
      <image:caption>SEO, AEO, &amp; GEO support and amplify each other online</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/the-questions-that-keep-me-up-at-night-and-how-you-can-help</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/bridging-education-and-industry-our-enlightening-visit-to-revgen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/1634befb-3750-438d-902b-511921a76239/john_rosar.jpeg</image:loc>
      <image:title>articles - Bridging Education and Industry: Our Enlightening Visit to RevGen - “It’s best to understand the cause and effect and how to make it work for you.”</image:title>
      <image:caption>-John Rosar, RevGen CEO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/the-rise-of-fractional-leadership-a-game-changer-for-the-real-estate-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/8773c8e6-a49d-41fb-8445-b75f526777cb/lauraoconnor.jpeg</image:loc>
      <image:title>articles - The Rise of Fractional Leadership: A Game-Changer for the Real Estate Industry - "Unlike full-time executives, fractional leaders are unencumbered by the need to maintain long-term alliances or navigate delicate internal relationships, allowing them to identify and recommend necessary changes more decisively."</image:title>
      <image:caption>Laura O’Connor</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/distinguished-innovation-expert-chip-bobbert-shares-intellectual-property-wisdom-at-meredith-college</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/93ac0125-dcad-4f96-b8e4-ddba0c9564b3/Screenshot+2025-04-21+at+8.39.16%E2%80%AFPM.png</image:loc>
      <image:title>articles - Distinguished Innovation Expert Chip Bobbert Shares Intellectual Property Wisdom at Meredith College - "Intellectual property law is deeply woven into the fabric of American innovation."</image:title>
      <image:caption>-Chip Bobbert</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/from-immigrants-son-to-venture-capital-max-diezs-journey-and-lessons-for-the-next-generation-of-entrepreneurs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/540ffd06-f3e3-4dba-a310-a08832d17ee7/max+diez.jpeg</image:loc>
      <image:title>articles - From Immigrant's Son to Venture Capital: Max Diez's Journey and Lessons for the Next Generation of Entrepreneurs - "Don't be afraid to start small. It's okay if you start small—only great things will happen. And I always say to people that start small, there's only one way up, right? If you're already super small, the growth to get to medium and get to large is only a short few jumps."</image:title>
      <image:caption>-Max Diez</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/building-business-resilience-through-entrepreneurial-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/e02299e5-cca0-46ee-a98d-0a6ad217abc4/Untitled+design+%282%29.jpg</image:loc>
      <image:title>articles - Building Business Resilience Through Entrepreneurial Identity - "Limit yourself to three core values, three signature skills, and three essential goals. This constraint forces clarity and prevents the 'everything is important' trap that leads to scattered focus and eventual burnout."</image:title>
      <image:caption>-Molly McKinley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/sparking-entrepreneurial-dreams-meredith-college-students-shine-at-rtp-pitch-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/9f250eff-f99e-4fbd-adff-ff02c11bc449/MarchMadnessPitch2025.jpeg</image:loc>
      <image:title>articles - Sparking Entrepreneurial Dreams: Meredith College Students Shine at RTP Pitch Event - Make it stand out</image:title>
      <image:caption>Representatives from North Carolina Universities pitch at the First Flight Venture Center March Madness Pitch Practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/from-side-hustle-to-sustainability-solution-celebrating-cecilia-hermawans-entrepreneurial-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/41daf1db-e439-452d-8fd6-b93dda8a5786/cecilia-preloved-guru.jpeg</image:loc>
      <image:title>articles - From Side Hustle to Sustainability Solution: Celebrating Cecilia Hermawan's Entrepreneurial Journey - Make it stand out</image:title>
      <image:caption>Cecilia Hermawan, Founder of Preloved Guru</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/entrepreneurship-challenge-preparing-tomorrows-innovators-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/a42f5427-5a23-421b-b4bd-9123443e97dd/2025+EC+Winners+ALL.jpeg</image:loc>
      <image:title>articles - Entrepreneurship Challenge: Preparing Tomorrow's Innovators Today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/haley-huie-empowering-the-next-generation-of-women-entrepreneurs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/2add2714-4715-4ff4-9625-41e03cfd923c/haley_huie.jpeg</image:loc>
      <image:title>articles - Haley Huie: Empowering the Next Generation of Women Entrepreneurs - "Even if 90% of the students don't do anything with this idea six months from now, the skills and the mindsets that they were able to use this weekend—those are the things that last over the course of a career."</image:title>
      <image:caption>-Haley Huie</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/celebrating-dr-sarah-glova-entrepreneurship-mindset-champion-at-meredith-college</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/f3223c68-ad45-450e-9301-957ac08e21b7/dr+sarah+glova.jpg</image:loc>
      <image:title>articles - Celebrating Dr. Sarah Glova: Entrepreneurship Mindset Champion at Meredith College - "I know so many entrepreneurs who are really successful by sharing the kinds of things that they're interested in, growing and building community, and then offering multiple products—whether it's a woman who has a coaching business, has a consulting business, does speaking and has books, or somebody who has a product, has a SaaS solution, but also does consulting."</image:title>
      <image:caption>Dr. Sarah Glova Keynotes the Meredith College Entrepreneurship Challenge 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/melissa-crosby-finding-the-perfect-match-in-talent-and-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/e631becf-1304-4c96-ac48-f4efdeb17cc0/melissa+crosby.jpg</image:loc>
      <image:title>articles - Melissa Crosby: Finding the Perfect Match in Talent and Community - "The culture part is as big a piece as the skill set. I'm looking for people who are curious, adaptable, and resilient – who can get on that rollercoaster and not get stressed about the ups and downs that happen in a startup."</image:title>
      <image:caption>-Melissa Crosby</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/breaking-ground-jenn-summes-mission-to-transform-venture-funding-for-women-founders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/a776c29f-6cd4-4632-9919-e1f5d8150b69/jenn+summe.jpeg</image:loc>
      <image:title>articles - Breaking Ground: Jenn Summe's Mission to Transform Venture Funding for Women Founders - "We can't lose our collaborative, supportive nature—but we need to recognize the systems designed to keep us small and figure out ways to bust out of them – then share those answers as far and wide as we can with the women in our community."</image:title>
      <image:caption>Jenn Summe, cofounder of Lila</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/cupid-wears-a-business-suit-how-this-ced-leader-is-sparking-startup-magic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/e075323d-419a-4f92-87da-3f6a912b23d2/preet_mankad.jpeg</image:loc>
      <image:title>articles - Cupid Wears a Business Suit:   How This CED Leader is Sparking Startup Magic - "What makes our ecosystem special is the genuine willingness of people to share their knowledge and expertise."</image:title>
      <image:caption>-Preet Mankad</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/rethinking-innovation-the-straw-that-broke-conventions-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/7043c3eb-9f22-4d37-a791-ff7db0e12e82/iStock-173593516.jpg</image:loc>
      <image:title>articles - Rethinking Innovation: The Straw That Broke Convention's Back - True entrepreneurial thinking transcends the "either-or" mindset that traps us between inferior options.</image:title>
      <image:caption>Back to plastic straws!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.redtailcreative.com/articles/beyond-scarcity-what-five-apple-seeds-teach-us-about-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6282a8b7c39f863cd10f8ece/1cd5f6a2-7929-41d9-9c4c-3ed8b1240b95/appleseeds.jpg</image:loc>
      <image:title>articles - Beyond Scarcity: What Five Apple Seeds Teach Us About Business - “The wisdom is there, written in seeds: abundance is natural, scarcity is manufactured, and the potential for transformation lies dormant in every seed we plant, every business we start, and every community we nurture.”</image:title>
      <image:caption>Molly McKinley</image:caption>
    </image:image>
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      <image:title>about - Molly McKinley, founder</image:title>
      <image:caption>I started my career in a high-tech PR firm in San Francisco, where I spent nearly eight years helping companies like Adobe earn the kind of credibility you can't buy — the kind that comes from what other people say about you, not what you say about yourself. That experience imprinted something in me that has shaped every chapter since: the businesses that win long-term aren't the loudest. They're the ones that earn trust through what's true about them, amplified strategically. I carried that conviction through two decades of brand strategy, marketing, and thought leadership across proptech, real estate, fintech, and tech. I've worked with startups trying to break through and established companies trying to stay relevant. The common thread was never company size. It was the gap between what a business actually is and what the world sees when it goes looking. I've always been the person who closes that gap. Now the landscape has shifted in a way that makes everything I've done feel like preparation. AI systems are becoming the new editorial gatekeepers — recommending, summarizing, and deciding who gets found. And the signals they rely on are the same ones good PR has always built: third-party credibility, consistent expertise, a body of work that corroborates who you claim to be. I started Redtail Creative to help purpose-driven businesses build that kind of authority. The work spans PR, thought leadership, brand strategy, and AI visibility — but the question underneath hasn't changed since my first day at A&amp;R Partners: does the world see you the way you deserve to be seen? I also teach. At Meredith College in Raleigh, I serve as Entrepreneur-in-Residence, where I teach courses on entrepreneurship, innovation, and social impact. Working with the next generation of women business leaders is the most meaningful work I do. What I bring to the classroom isn't theory — it's what I'm learning in real time from building businesses, making mistakes, and watching what actually works when you lead with both values and strategy. My students teach me as much as I teach them. I wrote The Intentional Business: A Path to Purpose &amp; Prosperity because I needed to put the philosophy into words — the conviction that building from truth isn't just more ethical, it's more effective. I'm currently writing Trust &amp; Authority, which explores what happens when human intelligence, artificial intelligence, and something deeper converge in how we build and recognize genuine expertise. 4x Inman Marketing All-Star (2023, 2024, 2025, 2026). Top 100 Influencer in Real Estate. RISMEDIA 2022 Newsmaker Award. NGLCC Certified Business Enterprise. 25V Diversity Fund Board of Advisors. Board member for the North Carolina Women’s Small Business Hall of Fame. More than 25 years of experience in PR, brand strategy, and marketing across real estate, proptech, and tech — from global companies like Adobe to early-stage startups finding their footing. If your expertise is real but your visibility doesn't match it, that's the problem I solve. Whether you're an established company trying to stay relevant in an AI-driven landscape or a founder figuring out how to earn the kind of authority that compounds over time, I'd like to help.</image:caption>
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      <image:caption>2023-2026 Inman Marketing All-Star Award</image:caption>
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      <image:title>about - what is an intentional business?</image:title>
      <image:caption>Knowing the why of your business, making decisions from your values, and immersing yourself in the needs of your ideal customer are at the heart of The Intentional Business, writes Redtail Creative co-founder, Molly McKinley in her latest book. Molly charts a path to purpose and prosperity by weaving together nature’s principles of connection, the wisdom of archetypes, and how to raise the vibration of your company by doing the right things at the right time to attract the right customers. We call it intentional marketing, the soul of Redtail Creative.</image:caption>
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